A website is a great way to market your products or services and stay in touch with your clients, prospects, or community. But what kind of website do you need?
The beginning selection is usually the format. Generally the primary choice is between a static site and a blog.
A static site is the basic type of website that has been in existance since the beginning of the World Wide Web. Most websites are static sites.
Then there's blogs. Blogs are such a widely accepted alternative because they're simple to create and maintain. Out of the two options of static sites and blogging, blogs are the least formal.
So, which is best for you?
You should probably understand that many businesses use both. A company will sometimes have a main site and a separate blog for posting certain messages.
If you're just starting out, it's hard to go wrong with blogging, at least at first. You can always build a static site afterward. Blogs like Wordpress are easy to set up and work with.
Another very helpful feature of blogs and particular Wordpress is the content is separated from the structure. What this means is the look and feel can be easily changed without touching the content and file structure at all.
You may find that a blog is all you need because they can often be customized to look like a traditional site. So, you can have the best of both worlds: the benefits of a blog with the look of a static site.
If you can, it's a good idea to plan ahead what you want your site to become. Examine other popular sites. Figure out why they are popular and see how you can apply some of their strategies. You don't have to mimic them, simply attempt to adapt their features to your own scheme.
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