"What is organic traffic?" is a question many new website owners and marketers often ask. For this question there is a simple answer: organic traffic is visits to your web page that are not directed there by a paid advertisement.
It is called organic because the website owner did not pay for that specific visitor or for a specific ad to draw the visitor to the site, but instead the visitor found the site either from a search engine such as Google or via a link on a website directory or another site.
Getting good organic traffic is universally desirable; after all, it's a generation of traffic without incremental cost, or effort.
There are a couple basic tactics for receiving organic traffic.
The first is simple: getting incoming links, also called backlinks. They're links from related web pages that link to your site. This strategy makes the assumption that people in your target market will see the link to your site and click on it. The may be in a website directory, a forum, blog, or static website.
The second strategy is SEO; that is, Search Engine Optimization. With this strategy you take steps to rank as high in the search engines as you can using the keywords that are still important to your business. There are many search engines, but it's commonly a good idea to focus on Google, Yahoo, and MSN; in that order too, seeing as they're the top three search engines nationwide.
SEO strategies are slightly different for each search engine, but the steps generally taken include: getting backlinks (a separate strategy on its own that is relevant for SEO purposes), keyword density, proper page names, and a proper site map.
The benefits of good SEO implementation include: free traffic, traffic doesn't require managing a pay-per-click account, and consistent organic traffic can form the basis of a revenue stream that can be sold.
There are drawbacks, too. Organic traffic may be unpredictable, the search engines may alter their ranking procedures, rending up to months of work useless, and the time it takes to draw in a decent level of traffic may be a long while.
And yet, no matter your business model, if you intend to keep your website for any length of time, you would certainly consider the process of seeking traffic via search engine optimization.
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