Once you've made the decision to start a website, when should you begin?
The best way to answer this question: right now! Here's why.
First, you can't enjoy the benefits of owning a website until it is actually launched. The benefits may include additional revenue, and also can mean less time invested in customer service problems. One common use of a website is to provide documentation and instructions for using your products on your website.
Secondly, aged domain names have a tendency to rank higher in Google searches than younger domains. So the older your domain, the better advantage you have in web searches.
Third, it's rather difficult to begin getting the word out about your site until it's actually live. And because the impacts of web promotion add up over time... and because you can only do so much in any given day, you should get started on your promotion right away. Some of the means of promotion you can do are writing articles, video, write press releases, commenting on blogs, and marketing on forums.
Fourth, if your competitors have a website, you will want to start "catching up".
Fifth, if most of your competitors do not have a website, starting a website today puts you that far ahead of the competition. People often think it's too difficult to start their own site, so they put it off. Or they have heard horror stories about how much it costs to have a professional designer do it or how hard it is to get changes made.
Sixth, having a website will make prospects and existing customers feel better about doing business with you.
Seventh, having a website can give you increased "points of contact" with prospects. This is important because it often takes about seven contacts with you before a prospect is ready to make a buying decision. Those points of contact can be in person, by phone, by postal mail, or via the internet. If you have helpful articles or tools on your site, you can speed the process along dramatically.
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