Learning to write good advertising copy is a worthwhile endeavor, whether you are a business owner looking to write better ads, or desire a freelance writing career. It's an ability that is sure to help you in many areas of your business.
Here are some ideas for you to consider as you are seeking to become better at copywriting.
1. Take a course. Many copywriting courses are available, both by mail order and the internet. Here are some programs to check out: programs by AWAI, Ray Edwards' Web Copywriting Explained, and Breakthrough Copywriting by Michel Fortin and David Garfinkel. There are many excellent courses, but just make sure those teaching actually know what they are talking about.
2. You can hire a mentor to teach and guide you. This is a major investment in time and money, but is a decision many copywriters make. However, this doesn't necessarily have to be the case if you don't want it to be, as many successful business owners have learned the skill of copy on their own.
3. Be constantly studying good marketing and advertising. Any good copywriter does this. When an ad engages you emotionally, do your best to dissect it and discover why.
4. Make yourself a swipe file. A swipe file is a selection of ads that copywriters can examine for inspiration and modeling their copy. You should save ads you see in magazines, newspapers, the internet, mail, or anywhere. There are also books available with hundreds of examples of effective advertising.
5. Learn by experience. We learn it best by doing, as with anything in life. An effective ad is one people respond favorably to, so find ways to inexpensively test the waters. It is pretty easy to advertise on the internet. An example is that you can promote products as an affiliate and let people know about it through pay per click ads with Yahoo, Google, or MSN.
There's also Craigslist, eBay, and local classified newspapers.
The most important thing is to keep at it every day. Read good copy, write, and be on the lookout for what works in the marketplace.
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