If you have a large or small business, you should definitely start your email marketing campaign immediately. By that, I mean the process of collecting prospects' and customers' email addresses to your database, and then sending them relevant information and offers via email.
The decision of how often you should email is less clear. The choice must be made by looking at several factors.
Here are some ideas to help you answer that question.
Take a look at the competition. Figure out what they have done, especially the successful ones. Follow their example as the place to start.
Of course, when you begin acquiring readers, you can and should inquire how often they want to get emails from your company. You should not take what they tell you as gospel however: people are not always honest in these type of surveys. As an example, people will report that they never buy from telemarketers, when their credit card statements reveal the opposite.
Rather than try and decide why this happens, it is far better to simply realize that does happen and make plans accordingly.
Therefore, when conducting your own marketing, it is foolish to take anything at face value. To the contrary, commit yourself to radical testing to decide the best course of action.
The other item you should keep in mind is the difference between autoresponders and broadcast emails.
Autoresponder emails: decide how how often you will send out your autoresponder emails. You could decide to send them every day.
Broadcast emails: these will be written by you, or have them written. Therefore, give some thought to how often you can consistently produce them. More important than that, what will your readers expect and respond to?
With a little effort, you can determine which frequency is optimal for emails sent from your email marketing system.
Author Resource:-
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