http://www.theinfofile.com/ Articles at The Info File.Com en-us http://www.theinfofile.com/business/pr/when-is-a-good-time-to-start-your-pr-campaign-how-about-now.html http://www.theinfofile.com/business/pr/when-is-a-good-time-to-start-your-pr-campaign-how-about-now.html Mon, 16 Aug 2010 07:17:06 +0100
Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today.

In my time counseling clients, I have found that the two biggest obstacles to a good PR campaign are the two Ps: Procrastination and Perfection. Too many times, companies will procrastinate in getting their campaign started, and tag their campaign launch to something artificial like a product launch (which isn't news, unless it's the iPhone 4) or a new initiative. By and large, the media could care less. Your message, combined with something that is hot in the news cycle, is your hook, and if you're doing it right, waiting is not an option. The second element, perfection, is something that drives many companies to delay their campaign. Executives will debate messages and news angles to the point of diminished return, and wind up unnecessarily delaying their PR campaigns.

My point is simply this: you need to start now. Not next week, not next month. Now.

After all, isn't that when you want your potential customers to act? Many consumer businesses have taken to using the "right now" message in their advertising. A leading brake service provider uses the "now" message in their radio ads, stressing that waiting to take care of a potential brake problem could cause more costly damage to your car's brake system. Empire, a leading manufacturer and provider of flooring and carpet solutions for consumers, has even changed the name of its company to Empire Today. Their point is that waiting for the "bargain" will cost their customers more money in the long run.

So, if you want your potential customers to act today, that's exactly when you need to start your PR campaign. Getting ready to get ready never got anyone any additional business. What's more, the dog days of summer will soon give way to the busy days of Q4, and if you want to have a chance at making an impression during the busiest time of the year, you HAVE to start now.
Here's why:

The Holidays -- Yes, I know that when it's 90 degrees outside, it seems like a weird time to be thinking of the holiday season, but the media doesn't think in those terms. Media folks like to take time off for the holidays as well, which means they have to start working on their holiday coverage early. Long lead publications are already working on their October and November issues, and if you want to be included, you need to start communicating with them now. Moreover, short leads start working on their holiday gift guides and reviews in August and September. If you have a consumer product or service that is compatible with the holiday season, this is when you need to start communicating with the media to promote it.

Authors -- If your book is a fall release, you'll be competing with a hundred thousand other authors for the attention of book buyers. If you want your book to rise like cream to the top, you need to make sure that as soon as your book becomes available, you will be on the air and in the news to talk about it. Furthermore, the holiday market beckons for you, as well. The summer reading season is over, so you need to focus on your book as a holiday gift.

Revenue -- If you're like most businesses, the year is going by faster than you'd like, and you are behind on your revenues - either falling short of your projections for 2010, or compared to how you did last year. Either way, the only way to increase the inflow of business is to increase the outflow of marketing. There is no better value in marketing than PR, so why let your campaign languish as your revenues stagnate? If you're going to have any hope of picking up the pace, PR is your best friend.

At the end of the day, the old Scottish proverb rings true. If you're comfortable putting off your PR campaign until tomorrow or next week or the week after, what guarantee do you have that you'll ever launch it? Start today, right now, and you'll be surprised how fast your campaign can be up and running. ]]> http://www.theinfofile.com/business/pr/planning-on-booking-your-own-tv-publicity-theres-more-to-it-than-just-sending-out-a-press-release.html http://www.theinfofile.com/business/pr/planning-on-booking-your-own-tv-publicity-theres-more-to-it-than-just-sending-out-a-press-release.html Mon, 16 Aug 2010 06:55:37 +0100
So let's discuss some of the elements for putting together a really good TV pitch that can result in valuable media opportunities for you.

The Producer Wants to Shoot "on Location"

It's not unusual for a producer to be interested in your pitch, but want the interview to be done at a location that illustrates what the story is about. TV, after all, is a visual medium.

A great example that comes to mind is a client who is an expert on how to deal with foreclosure - a timely topic, unfortunately. He was traveling around the country to cities experiencing high percentages of foreclosures and in each city we obtained media coverage for him. But in Phoenix, Arizona, the producer didn't want just a "talking head" interview. She agreed to do the interview only if it could be at a foreclosure property. And of course it was up to us to locate a suitable site, get permission to shoot the interview there, and ensure the TV crew had access when they arrived. After many, many phone calls to pull all of this together, the location was finalized, permission was obtained and the client's TV interview was confirmed. In fact, it turned out to be one of the client's best interviews.

So when planning your pitch for TV it's a good idea to give some thought about where your story would best be told. You would be smart to research all the details about the location and offer an on-site segment as part of your pitch. For instance, if you are an expert on bridge safety you would want to pitch shows in those cities with older or problematic bridges, and suggest a location on or near the bridge to illustrate your message.

Visuals are a Must

If the three most important words in real estate are "location, location, location," in television they are "visuals, visuals, visuals." Even if it's an in-studio segment, the producer will be more inclined to book you as a guest if you can provide visuals as part of your interview. It can be props that are part of your message, or even graphs to illustrate your message. Two examples come to mind where we had to do a lot of extra work to close the deal with the producer.

One example had to do with a producer for a national TV show who was very interested in a segment we were pitching related to "Adopt-A-Shelter-Dog Month." But the producer only wanted our client if she could bring 10 to 15 shelter dogs with her. Talk about logistics! My staff called animal shelters all around NYC, New Jersey and Long Island and finally found one who wanted to work with us. The shelter agreed to find 10 shelter dogs that they knew were compatible with each other and wouldn't fight on the set, bring them to the studio at the scheduled time, and provide pens for them to be contained in for the time they were there. In the process of our calling around, we also found a second shelter that brought a "pet-mobile" to the studio and parked it outside for the day. It was a huge amount of work for my team, but really paid off for the client. At the end of the segment the host invited people to come down to the studio and adopt a cat or dog on the spot. Many showed up and so it was a huge success for everyone!

Another example has to do with the many cookbook authors we've represented over the years. If you've written a cookbook and want to promote it, you'd best be ready to do some cooking on-air, particularly if the station has an in-studio kitchen. Be ready to prepare your signature dish or at the very least, to show all the ingredients, measured out, sliced and diced and ready to use, followed by the triumphant presentation of the completed masterpiece. You may even have to arrange for (and pay) a food "stylist" to create the sumptuous spread that the show's producer may demand, particularly when dealing with the national shows.

That's a Wrap

What I recommend is that you get creative...watch TV shows for ideas. Before you write your TV pitch, see the segment in your mind - think of what locations, props and actions would be the most interesting for the show's audience.

What I can promise you is if your story is entertaining and makes for an interesting and informative segment, with clearly planned out details, TV producers will be far more likely to invite you to be a guest. Producers appreciate segments that are fully planned out and if you can't deliver the goods, they won't waste a minute before moving onto the next candidate that has his segment "packaged" and camera-ready!

Good luck, and have fun! ]]> http://www.theinfofile.com/business/pr/6-tips-for-getting-booked-as-a-talk-radio-guest.html http://www.theinfofile.com/business/pr/6-tips-for-getting-booked-as-a-talk-radio-guest.html Mon, 02 Aug 2010 22:53:48 +0100
So how do you get on the air? Here are six tips designed to get you talking:

1. Tie Your Message to Current Hot News. You've heard me say this before as well - but it's the foundation for any good publicity campaign: First and foremost, you need to follow the news. What are people talking about? What is the media saying? What's the buzz? Keeping up with the news is important because talk radio is all about current events. When you know what's current, you can package your message to fit the news...making you an attractive guest for a talk show. Your job is to scan the network and cable news channels, the newspapers, look at news websites, and, most importantly, monitor the talk radio landscape. As you follow the hottest stories in the news, think of ways you can relate your product or service to them. Look for controversy or big names, big money or even relationship issues...these are always tantalizing topics for talk show hosts (and their listeners).

2. Never Pitch Yourself or Your Product. The pitch letter to radio hosts and producers should focus on the issue about which you are an expert, or the problem which your product addresses. Radio hosts are interested in what you can do to inform and entertain their listeners, not what the host can do for you. Your credibility and expertise in your field is important, but it's secondary to the topic you'll be discussing. Pitch the segment, not yourself, and you'll be on the same page as the host.

3. Write a Kick-Ass Pitch. The quality of your pitch will have everything to do with your success in getting booked as a talk radio guest. You want to make sure your headline is enticing - it's got to grab the media's attention. The text of your release should elaborate on the subject matter and what the "on-air" conversation will be about. It's always good to include 5 to 10 questions you'd like the host to ask you and a short, but impressive bio.

4. Find Contact Info for Shows. These days most stations have websites listing all their shows. Look for a "Contact Us" page - in many cases the email address and phone number for the show producers will be right on that page. If that doesn't produce results, find the station's phone number on their website and call them, explaining that you would like to contact the show's producer to suggest a segment. Ask them for his email address and the best phone number for following up - they will give this to you since this is how producers find guests and content for shows.

5. Personalize and Send Your Pitch. Do not send your pitch as an attachment to your email message - copy the pitch right into the body of the email instead. At the top, add a very brief note to the producer or host (sometimes they are one and the same) to introduce your pitch. Your introduction should tell the producer why you think your topic would be a great fit for his show or why you think his audience would be interested in what you have to say. The producer is far more likely to respond favorably to your proposal when he can readily see that you've done your homework.

6. Follow Up After You Send Your Pitch. After you email your pitch, call the producer to ask if he received it, or has any questions. If you get him on the phone, this is your opportunity to expand on your pitch and really sell him on what a great show it would be and how much it would interest his audience.

I know I've given you a lot to chew on, but if you truly do each of these steps it will get you and your message on the air!
]]> http://www.theinfofile.com/business/pr/promotional-products-not-just-for-promoting.html http://www.theinfofile.com/business/pr/promotional-products-not-just-for-promoting.html Sat, 17 Jul 2010 12:51:51 +0100
One of the largest groups that have a tendency to purchase these items, in addition to conventional companies, are charities. Nearly all of those associations looking for charitable contributions realize the value of using promotional items not only to spread the word about the work that they are doing, but also to help motivate people that donate to furnish just a little more. Many charities begin distributing free gifts at various levels of donations, to help boost single donations, and discover that this can boost their overall donations by thousands of dollars per fund raising function. Offering better merchandise for greater donations gets individuals to donate more money and gradually these extra funds will really add up.

Schools are also purchasing more promotional items these days to help increase admission to private schools and for fundraisers and special functions. Most schools will even sell promotional noisemakers at sporting activities and such to help promote their school in addition to increase community participation and donations. Schools also have a tendency to print up an assortment of bumper stickers and window decals to help heighten community awareness as well.

Individuals also purchase a great deal promotional gifts when it comes to purchasing items for weddings as well as special events such as family reunions. These items can be a fun way to mark a celebration and make it possible for family and friends to leave with a souvenir that will remain a lifetime. These items are incredibly popular and with such a wide range to pick from you will be able to have your special message imprinted on an array of gift products and t-shirts that will be able to truly impress those that attend.

There are so many uses for promotional items that they could not conceivably all be named in simply one article. Making use of these products, despite what your event or purpose, can easily increase awareness, funds, or even just help to commemorate a special event or function. There is no improper manner to make use of promotional products and despite why you decided to utilize them you are going to notice that they are a relatively inexpensive approach to publicize your function, celebration, or purpose to the world. ]]> http://www.theinfofile.com/business/pr/business-card-magnets-the-modern-way-to-pass-out-your-company-information.html http://www.theinfofile.com/business/pr/business-card-magnets-the-modern-way-to-pass-out-your-company-information.html Sat, 17 Jul 2010 09:20:14 +0100
When designing your advertising magnets, consider making use of some bright colors or an original design so that you're certain that this item will be seen regardless of where your consumers decide to place it. Many people keep some advertising magnets hanging around on their file cabinet or office refrigerator or at home on their fridge/freezer for showing notes and art work. It looks as if no matter who offers up a magnet people will take them and hang it regardless.

Since a magnet is such a great, useful product, that is easy to store, consumers have a tendency to hang onto it for many years. And if you happen to be hunting for ways to get your promotional magnets in the hands of other people around your community, then think about setting a couple up on the front counter of your company or inserting them into the bag with each purchase. When you send someone home with this product you're certain that they will hang it up, it's pretty much ingrained.

Advertising magnets work well when stuffed in with mailings as well. Regardless if you're sending out birthday cards, visit reminders or discount offers, given that promotional magnets are exceedingly lightweight and durable they mail really well to consumers also. They also work well as business cards and can be handed out to other business owners when you make your very first contact. They'll stay around a lot longer than a conventional business card will.

When deciding on an item similar to a promotional magnet to assist in your company advertising, you know that you're picking a product that will stick around for a great deal of time and will serve as not just an advertisement but as a reminder for your company. And while it may perhaps seem that making use of this kind of advertising product won't acquire you much exposure, mull over how many individuals see your refrigerator in a years time. Then you certainly will notice that the minimal price of these extraordinary products makes them a worth while investment. ]]> http://www.theinfofile.com/business/pr/stay-focused-on-your-passion-emmy-winning-client-proves-passion-and-drive-can-overcome-any-obstacle.html http://www.theinfofile.com/business/pr/stay-focused-on-your-passion-emmy-winning-client-proves-passion-and-drive-can-overcome-any-obstacle.html Thu, 15 Jul 2010 11:02:41 +0100
But there is one particular element I discuss quite a bit in my book, Celebritize Yourself - I also refer to it so often when speaking to clients and potential clients that I sometimes feel I run the risk of it losing its meaning. The element I talk about copiously is following your passion, and because I hate the thought of sounding like a broken record, it's refreshing when something happens that re-emphasizes the meaning of my words.

One of my clients, who has turned into a dear friend, recently came full circle on a dream of hers, and it was a dream driven by her passion. At critical times in her journey she had turned to me, unsure of whether she should bother pursuing certain projects, because she was torn between the harsh realities of the day and the vision that was burning in her mind and her heart.

Aurea McGarry began her relationship with us as a client promoting her book Live Your Legacy, where she advises readers on how to follow their passions to success. After a successful campaign, she asked for my thoughts about starting her own TV interview and documentary show, titled from her book, in which she would feature people who were doing good works through not-for-profit organizations.

If you knew Aurea and her story of all that she overcame - things like her father being brutally murdered, spousal abuse, losing her mother to cancer and being diagnosed with cancer herself - you would know that there isn't a mountain this woman couldn't climb.

But beyond that, Aurea had a burning passion to spread her message of not just surviving, but thriving and helping other people overcome obstacles in their life.

Given her amazing story and her very strong passion, my advice to Aurea was to go for it. With her own conviction in place and the wonderful support she had from family and friends, Aurea moved forward with her plans to have her own television show. She called it Living Your Legacy and in the summer of 2008, the first episode appeared on her local Atlanta PBS station. It has been on the air ever since, but that's not why I'm talking about Aurea's journey today.

In a grand gesture of life imitating art, Living Your Legacy was nominated for an Emmy Award in the Outstanding Interview/Discussion category in the Southeast Region. Her homegrown show was competing for the honor against programs from Fox, CBS, NBC and Turner Broadcasting. Over the past weekend, the awards ceremony was held in Atlanta, and her little engine beat the competition and took home the Emmy!

"I already felt like a winner, because this show - which was nothing more than a dream of mine a couple of years ago - has achieved recognition in the same breath as programs produced, financed and broadcast by the large networks," McGarry said. "We've already made our point: You don't have to be seen on network television to inspire people, to tell great stories and to produce a television show that has the power to change lives. But now that we've won the Emmy, it helps to validate that point."

And it also serves to validate mine. There is no price tag you can place on passion, and its power can overcome any practical concerns, any business realities and any self-doubt you may have over the course you've chosen. Passion is the ball game. Always has been, and as Aurea has proven resoundingly, it always will be at the center of your success.

]]> http://www.theinfofile.com/business/pr/wag-the-dog-marketing-helps-companies-fight-against-defamation-of-character.html http://www.theinfofile.com/business/pr/wag-the-dog-marketing-helps-companies-fight-against-defamation-of-character.html Wed, 14 Jul 2010 13:25:54 +0100
Wag the Dog Marketing realizes you spent your whole life creating an honest reputation, only to have it wrecked rapidly via cyber defamation because of an accident, ex-lover, disgruntled employee, etc. Fighting against defamation on the search results may be your best option.

So, what are your choices to reclaim your integrity and fight against defamation on the Internet? Our research shows three choices for your Internet reputation repair:

Wag the Dog Marketing 1) Don't bother fighting against the defamation of character online.

It is possible that the slander and defamation may disappear al by itself. This all depends on how often the libel slander is happening online, and how badly it is effecting you and your brand. Sometimes the false accusations are short lived and will fall down the search results by themselves due to new content replacing it.

You have to decide, is the libel slander defamation ruining your professional and personal life bad enough for you to fight the defamation? Then doing nothing will not help.

Wag the Dog Marketing 2) Sue for defamation.

Fighting defamation with a law suit for defamation may bring stress and be costly. What if your defamers have no money? Suing as a step against your own defamation could work if you can collect to recover. It may be a lengthy time before the court forces the libelers to remove their content.

Can you survive the time it takes for the suit against defamation to work? Considering these choices, this may not be the best way to fight against the defamation being thrown around the Internet about you, or your brand - although it could be part of your tactics to clear your name.

Wag the Dog Marketing #3: Hire us to work on your Internet reputation repair.

The Wag the Dog Marketing Internet reputation protection against defamation method is to write and submit a large amount of unique, quality articles and to submit them to hundreds of directories. These articles exclaim the best features of your products and/or values in a good light. This content can then push the libel slander content down the search results.

This method of fighting against defamation is an ongoing process that can have rather quick results. The process of reputation repair must be ongoing so that articles can continually be written using the keywords your enemies are using. These articles will out rank the negative slander defamation content that has been published. This process must not stop until the defamation of character accusations stop...which may be never. ]]> http://www.theinfofile.com/business/pr/the-san-joaquin-non-profit-sector-provides-relief-for-many.html http://www.theinfofile.com/business/pr/the-san-joaquin-non-profit-sector-provides-relief-for-many.html Mon, 12 Jul 2010 10:23:52 +0100
There are members of this agricultural-based area that are able to support themselves and their families easily as they have been fortunate in their careers, establishing seniority over time. However, there are those that find themselves struggling to have twenty dollars left by the time the next pay period arrives. This is not due to careless spending habits but rather inflation and pay scale. True, there are those that have not exerted much effort in the job effort, though this is not always the case as to why assistance may be needed. Individuals that have been laid off from work and simply cannot find a new position because of low job availability also seek help from charitable organizations.

There are a lot of federally recognized charitable organizations in the central valley. However, some of these operating foundations will only make donations to other 501(3)(c) companies because of legal reasons and tax purposes. This reduces the amount of resources people are able to acquire assistance from. Aside from this, options are still available.

The Fair Housing Association receives a lot of inquiries from people who need help finding a place to live. In an effort to help, they maintain a list of available rental properties for low-income wage earners as well as senior citizens. Some of these properties are considered Section 8 dwellings. In times past, this organization has had a waiting list of three years for home placement. Beyond home placement, free mediation is also available for those that need to settle housing issues.

The Emergency Food Bank is another heavily used charity. This agency relies on non-perishable food donations from the public, as well as excess foods from local grocery stores and fresh produce from farmers. The food bank has been known to give away boxes of food to people in need; eligibility is decided by staff members. Homeless people and other folks in need of nourishment are welcome to eat in their cafeteria free of charge. The demand for food is very high; holidays and hard economic times require additional support from the community.

Medical care is another high-priority need. There are millions of people without health insurance nationwide, and thousand's of people uninsured in local areas. Communities have recognized this problem and have created ways to assist people without health plans. For example, in some towns there are medical clinics providing care to people that do not have insurance. This type of clinic will not treat patient's that have insurance. Clinic's such as these are made of volunteer staff members, including volunteer doctor's that dispense medication and other treatments on-site. When it is obvious that a patient needs care beyond the abilities of the clinic they are referred to local hospitals that will treat them at no cost.

Several San Joaquin non-profit agencies, working in conjunction, has made it feasible for poverty stricken and low-income earners to have basic necessities. Housing is a blessing, no matter how small or large it is, when faced with the alternative of sleeping outside. Being able to eat seems like a miracle when the next meal may never come through other methods. Having access to medical care is priceless. People who are facing hard times have the same medical conditions as others do; colds and flus are not the only pressing issues. If charitable organizations did not exist, there would be a lot of people in desperate states.

San Joaquin non-profit ]]> http://www.theinfofile.com/business/pr/defamation-of-character-online-repair-top-dog.org.html http://www.theinfofile.com/business/pr/defamation-of-character-online-repair-top-dog.org.html Sat, 10 Jul 2010 20:00:58 +0100 Defamation of Character Protection Leader Top-Dog.org

Are you sick and tired of careless miscreants who aren't even your customers, or don't even know you, calling you a crook, scam, rip-off etc? We know you are, that's why you found this article.

It's about time a method has come along that works so well, it upsets your immoral enemies so much you'll see a jump in their scandalous bog entries until at last they are pushed so far down the search results, that they realize all their energy at destroying your name is simply wasted, because the blogs they defame you on continue to rank lower and lower.

Defamation of Character Top-Dog.org Repair Service

Our conviction to our work gains you results rather quickly. Every situation is different, but not by too much in this field. We usually get beginning results in just over a week, and then it builds from there, where we strive to rid the top 100 entire search results from any libellous lies about you or your brand.

Then through continued revue, thought and repetition of our work, we keep improving the search results by pushing the negative, "you're a scam, rip-off, fraud" nonsense down, down, down, where it deserves to be.

Defamation of Character Humanitarians, Top-Dog.org

We can't stand it just as much as you can't. We love free speech, don't get us wrong, however you need to have a microphone to tell your side of the story as well. Most likely rebutting on the accusatory blogs will yield you nothing bt more libel against you because of the bias of the blog owner. And, do you really have the time?

So, we have taken our years of search engine optimization knowledge and experience and created a great method to fight against defamation online. We actually love what we do because we've been through it ourselves, and we wake up early each day thrilled to get to work delivering such a truly valuable service.

Nothing can stop us from working so hard in cleaning up the libel, slander accusations about you online. We'll clean it like it's our own, and make the best recommendations for any ongoing work that needs to be done.

Suing for defamation might also be another option, however this can work in conjunction with that as well, jut ask your advisor. Top-Dog.org believes you'll be so glad you did this, as it may have lasting effects for years. ]]> http://www.theinfofile.com/business/pr/how-to-promote-your-product-during-your-radio-interview-making-the-host-look-good-could-get-you-invited-back.html http://www.theinfofile.com/business/pr/how-to-promote-your-product-during-your-radio-interview-making-the-host-look-good-could-get-you-invited-back.html Sat, 10 Jul 2010 07:17:19 +0100
However, before we discuss the best way to make the most of your radio interview, I think it's important to examine the most common ways people trip up when they're on radio. Radio is more conversational and free-form than television, and lacks TV's visual cues. Those differences make it easy for you as the guest to let your guard down a bit and pay less attention to elements that are important for ensuring that the interview goes smoothly and that your message gets heard.

To be blunt, I have seen people with a good message and solid preparation blow their radio interview because they were unaware of some basic trade secrets.

* The Host is the Boss. Remember, the radio hosts who interview you are not just considered hosts - they are radio personalities. Their names are typically attached to their show. This is not a matter of ego or vanity...the station develops their profiles so they become local, or even national, celebrities, creating a fan base and loyal listeners. Don't try to take over the show. Don't try to be funnier than the host. Don't try to wisecrack to the host, thinking that you can gain points with the audience by "busting his chops." The host is the leader, and if he likes you, his listeners will like you, too. Your smartest strategy is to engage the host and follow his lead. If you do, the interview will be smooth, the interplay will be congenial, and the host may well ask you back. At the very least, he'll be more sincere about promoting your book or company.

* Don't Sell. A radio interview is not an infomercial. Infomercials cost money. If you want one, you have to pay for it. The hosts are inviting you to be a guest on their shows because they think you'll be interesting, informative and entertaining, and add to the listening experience of their audience - so be those things. If you mention your book or company or Web site every three minutes, the 15 minute interview you were booked for will drop to six minutes. The last thing you'll hear is "oh, it looks like we lost the call - we'll try to get them back, but in the meantime, it looks like Charlie Sheen's in trouble with the law again..."

* Don't Use a Cell Phone. The easiest way to cut your interview short is to use a cell phone. Even if your provider boasts the largest network or the latest 4G technology, cell phones drop calls when land lines do not. So don't use a cell phone, because when someone is being interviewed on the air and the call is dropped because it's on a cell, they really don't try calling you back, even if they sometimes say they will. They move on. Use a reliable landline to ensure you get all the time you were booked for.

* Treat Your Interview Like Coffee with a Friend. When you sit down with a friend, relative or business associate to talk about your book or your company, you're usually relaxed, but enthusiastic about your topic. You don't push your friend or colleague to buy the book or hire your company - you're just telling them about your latest venture. You talk about what you're most passionate about, because you're excited about it and you want to share your accomplishment with those you know. All those things are what work best on radio, so envision you are in a comfortable coffee shop, sharing a cup of java with the host, and do the things you'd normally do in that scenario. You'll find your host is engaged and his audience responsive when you spend the bulk of the interview simply being yourself.

These may seem like very basic things, but in a new situation like a radio interview it's easy to take a wrong turn. So, in between prepping your messages and adapting them to something that would make an interesting radio interview, try to remember these basic rules, and you'll have a better chance at not only getting on the air but also staying on the air.
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