E-mail advertising has made a huge buzz within the online industry these previous few years. Research by AMR Research have shown that targeted e-mail marketing marketing campaign generated about 7 to 12 occasions the response rate of the standard snail-mail marketing.

Entrepreneurs often send just one type of message to a strictly focused list of recipients. But in actuality, the e-mail is seen by ten different types of audiences who read the message in ten totally different ways. Therefore, it is important to create a message design which satisfies the wants of majority kind of viewers as attainable, instead of making a unique message for every type of audience.